1. Digital Business towards an Academic and Professional Degree: An International Perspective

Authors -  P. K. Paul, A. Bhuimali, Kalishankar Tiwary, P. S. Aithal, R. Rajesh

Abstract :  Digital business is one of the important and valuable industries’ name today and it is the combination of business and IT components and its uses. The application of digital technologies or IT Applications in the business and organizations in contemporary age is also called Digital Business. Digital Business plays a leading role in the behavior study of the consumer of organizations. Different kind of professionals of an organization and company viz. directors, executive members, general professionals, people etc have great role in the applications and in Digital systems into their system. Ultimately these help in better relationship with the customers, collaborate and business operation and thus it is a people-centric approach and also processes to enable different stakeholders viz. customers, employees, managers, etc. Hence it is about the employing different kind of IT and Computing products, tools and technologies in the current age for promoting business functions. Hence a Digital Business is about making digital business venture and also making digital environment of an enterprise and corporate bodies. The interconnections and ecosystem of an organization and companies become perfect with the help of Digital Business and it is for the betterment of the corporate houses and thus digital business also helps in common people and to work effectively. This is important to note that in recent past Digital Business has becomes a field of study due to its importance and applications in different areas. The leading universities internationally are offering a different kind of programs leading to a degree in the field of Digital Business. In this paper, a case study cum policy based research is  considered emphasizing Masters program in Digital Business.
Keywords : IT Applications, Digital Business, Universities, MSc, Higher Education, Digital Innovations, Business Promotion.

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2. THE OUTCOME OF LOW MORALE ON EMPLOYEES THROUGHPUT AND CATALYST IN CHENNAI IT COMPANIES

Authors -  R. Amutha, Dr. R. T. Saroja

Abstract :  The present study aims to scrutinize the outcome of low morale and catalyst on IT employee’s throughput and catalyst. Low throughput and loss of catalyst are outcomes of low morale and low catalyst sometime leads to further unexpected symptoms such as absence and interference. A detailed questionnaire was considered to attain the resolution of this purpose, and it was distributed to selected IT employees working in different Chennai IT companies. The number of questionnaires analysed and used for statistical purpose were 276 questions answered by the IT employees. Resolution data were analysed using the SPSS (Statistical Package for Social Sciences). The result of the study was that low morale and catalyst affects throughput and it recommends that management should work on increasing throughput by increasing employees’ satisfaction through re-engineering systems and processes and providing uniform incentives based on their cadres, technical advancement and training. 
Keywords : Low morale, Low catalyst, Throughput, Catalyst.

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3. A STUDY ON CUSTOMER PREFERENCE AND SATISFACTION TOWARDS HYPERMARKETS INSIDE MALLS IN CHENNAI CITY

Authors - M. Amsavalli,  Dr. R. T. Saroja

Abstract :  Satisfying customers is one among the most objectives of each business. Businesses acknowledge that keeping current customers is more profitable than having to win new ones to exchange those lost. Management and marketing thinkers emphasize the reputation of customer satisfaction for a business’s achievement. customer satisfaction is that the key think about knowing the success of any retail store or business, thus it's vital to live it and to search out the factors that have an effect on customer satisfaction. Customers area unit presumably to understand the products and services that they purchase if they're created to feel special. this happens after they feel that the products and services that they purchase are specially made for them or for individuals like them. It should keep measure so as to get feedback for the merchandise and repair so as to develop it additional with wide customization. Customer satisfaction refers to the extent to that customers area unit proud of the merchandise and services provided by a business. customer satisfaction levels is measured using survey techniques and questionnaires. Gaining high levels of customer satisfaction is extremely vital to a business as a result of glad customers area unit presumably to be loyal and to form repeat orders and to use a large vary of services offered by a business. client satisfaction is a quality that ought to be monitored and managed similar to any physical quality. this can be true for each service-oriented and product-oriented organizations.
Keywords : Customer Satisfaction, Customer Preference, Hypermarkets, Malls

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4. PERFORMANCE ENHANCEMENT OF DOUBLE SLOPE SOLAR STILL INTEGRATED WITH TUBULAR SOLAR COLLECTOR

Authors - Dr. C. Muthusamy, M. Petchimuthu, K. Sakthivel, K. Rajaprabhu

Abstract :  Extracting fresh water from seawater requires a great deal of energy, both thermal and mechanical. Solar radiation is usually chosen over other renewable energy sources because its thermal energy can be directly applied to drive desalination systems without the inevitable energy loss associated with energy conversion according to the second law of thermodynamics. Direct solar desalination systems combine solar energy collection and desalination in one process producing fresh water distillate by directly applying collected solar energy to seawater. Solar distillation using a solar still is an example of direct solar desalination. Indirect solar desalination systems comprise two sub–systems: a solar collection system and a desalination system. The solar collection sub–system is used either to collect heat using solar collectors and supply it via a heat exchanger to a thermal desalination process or to convert electromagnetic solar radiation to electricity using photovoltaic cells to power a physical desalination process. The desalination sub–system can be any conventional desalination system. The productivity of the conventional solar still is planned to be increased by using fins with different arrangement and also efficiency of the still made to be increased by integrating with preheating device the overall productivity of the still enhanced economically.
Keywords : Renewable Energy, Solar Desalination

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5. PERFORMANCE OF CONCRETE PRODUCED WITH SEA SAND AND MICRO SILICA

Authors - M.Karthikeyan, S.Thayumanavan

Abstract :  Sand is a unique raw material for the construction industry, at present, but contractors say that they have to spend more allocations for obtaining bulk loads of sand for their construction work. According to the experts in the global construction trade Sea sand is being used in the construction industry. In this paper an attempt has been made to use the sea sand as partial replacement for fine aggregate. M30 grade of concrete was made with mix proportion of 1:1.22:2.54 and with water cement ratio as 0.42. In this proportion 1.22 parts of fine aggregate is partially replaced with sea sand. Concrete specimens were mould with, 10%, 20%, and 30% of sea sand replacing the fine aggregate. The tests for hardened concrete such as axial compressive strength, split tensile and flexural strength were conducted after 7, 14 and 28 days curing and comparisons were made. The optimum percentage for partial replacement of fine aggregate with sea sand was determined with the usage of micro silica as an admixture to increase the strength.
Keywords : Sea sand-Fine aggregate- Micro silica -strength-Durability.

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